"We're asking for your help in a unique online experiment that we hope will raise awareness of environmental damge in a new and effective way.
In an opinion article that will appear in the September issue of The Scientist magazine, we propose that posting videos on YouTube could be one of the most effective ways of showcasing just how much environmental damage is being caused worldwide.
To test this idea, we and The Scientist magazine are proposing a crowdsourcing experiment.
“We're calling on scientists around the globe
to post one or more short video clips
on a specially created YouTube channel (youtube.com/group/environmentdamage)
that documents the effects of environmental damage in their local area.”
For instance, if there is species and habitat loss, regional effects of climate change, or environmentally-unfriendly activities that people continue to commit despite repeated warnings, post a video of this on the channel. If you have posted this type of video elsewhere on YouTube please link their video to this channel, so that this creates a centralized source of evidence for the global impact of environmental damage. If you don't have videos, but have pictures on Flickr, then post the relevant links in the discussion pages.
As you are all too aware, the public at large is still unaware of the extent of the planet's environmental problems, and government policy makers are still refusing to commit to measures that would help create real change. With your help, we hope that a network of local videos and images will combine to create a compelling snapshot of environmental effects worldwide. So please do take part in this crowdsourcing experiment, and help us pass the message on through emails, blogs, and word-of-mouth -- the more videos posted, the more the public can learn about the problems at hand, and the more that governments will find it difficult to ignore the need to act any longer.
Thanks and best wishes."