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Tue 22 Mar 2005

Coastal Cleanup data in FHM

Category : envt

One of the ICCS Site I/Cs mentioned that 2004's coastal cleanup data was mentioned in FHM, an erm, lifestyle magazine for men.

This interesting departure from the usual sort of places coastal cleanup data is featured in is due to SembCorp Environmental (SembEnviro) Management's 2005 calendar.

The Straits Times carried the story in January this year - CEO "Loh Wai Kiew donned a red halter-neck bikini as Miss December." She said, "'Clients are tired of us selling garbage to them all the time, so we just want to make it a little more fun for us and them.'"

Loh Wai Kiew has been in the news regularly over brown issues. Read her thoughts on high-tech waste management from January 2005 and about recycling in April 2001.

The calendar was shot by FHM which has now featured the photos in its March issue, in a section called "Water Babes."

The caption on the photo in question reads, "9 tonnes of litter were collected from our beaches and mangroves areas alone during a coastal cleanup last year." This data originated from the preliminary report released on 13 October 2004 which was subsequently reported in The StraitsTimes on 22nd October, 2004. When the final tally was published, 2,362 volunteers had removed more than 10. 3 tonnes of trash from our shores.

This amount shows no signs of dropping, prompting additional sessions at Kranji mangroves, for example, including the upcoming Earth Day cleanup.

Thanks is due to the ICCS Site I/C who alerted me and emailed the photo of the much talked about page. You will, however, have to buy the March issue to view all 12, erm, captions, like he did.

Posted at 5:17PM SGT by N. Sivasothi | permalink | email |